Marketing In India: Text and Cases (Record no. 84659)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200129155941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789325956766 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | NEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neelamegham, S. |
| 9 (RLIN) | 47018 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing In India: Text and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th rev. ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Vikas Publishing House Pvt. Ltd. |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 706p |
| 500 ## - GENERAL NOTE | |
| General note | Contents:<br/>Part-I: Marketing in India—New Directions:<br/>Chapter 1. Marketing - Its Changing Role in the Indian Economy<br/>Chapter 2. New Directions in Marketing<br/>Chapter 3. The Changing Face of Indian Consumer Market<br/>Chapter 4. Internet Marketing in India<br/>Case Studies: <br/>Maruti I<br/>Maruti II<br/>Hotel Crowning Glory<br/>Suchitra Drug Manufacturing Company<br/>New Bharath Chemical Company (P) Ltd.<br/>Part-II: Consumer Behaviour and Segmentation Strategy: <br/>Chapter 5. Market Segmentation<br/>Chapter 6. Consumer Behaviour<br/>Chapter 7. Marketing Research and Executive Decision Making<br/>Case Studies:<br/>Nova Fashion Garments Private Ltd.<br/>Ram Kumar and Associates<br/>Titan's Consumer Segmentation Strategy<br/>Dalmia Consumer Care<br/>Part-III: Product Strategy:<br/>Chapter 8. Product Planning and Strategy<br/>Chapter 9. Brand Strategy and Management<br/>Case Studies:<br/>Nimbooz—'Waging the Lemon Wars'<br/>All Fit Garments Pvt. Ltd.<br/>Launching of Popcorn Machine<br/>Positioning of Trust Toothpaste<br/>Marketing of Nano<br/>Smoke Without Fire - Launch of Vardaan<br/>Part-IV: Advertising and Communication Strategy:<br/>Chapter 10. Integrated Marketing Communication<br/>Chapter 11. Advertising and Promotion Strategy<br/>Case Studies:<br/>Centre for Sight<br/>Supreme Garment Manufacturers<br/>Promotion of Fairy Queen Express<br/>Mortein—Multi-insect Killer<br/>Woodland Shoes<br/>Part-V: Promotion and Pricing Strategies:<br/>Chapter 12. Sales Promotion, Personal Selling and Direct Marketing<br/>Chapter 13. Pricing Strategy<br/>Case Studies:<br/>Ajanta Shoes Company Ltd.<br/>Hindustan Intercrafts Ltd.<br/> Indian Air Force<br/>Anupama Cosmetics (P) Ltd.<br/>Komal Food Products Company Ltd.<br/>Part-VI: Distribution in Marketing:<br/>Chapter 14. Distribution Strategy<br/>Case Studies:<br/>RCB Case Study - The Problem<br/>Suja Products (P) Ltd.<br/>Chitra Chemicals Ltd.<br/>Sundaram Soap Company<br/>Part-VII: Challenges of Rural Marketing:<br/>Chapter 15. Rural Marketing<br/>Case Studies:<br/>CavinKare - Making of Chik<br/>Marketing Nokia to Rural India<br/>Part-VIII: The Retial Sector:<br/>Chapter 16. Retail Marketing<br/>Case Studies:<br/>Shoppers Stop - Start Something New |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Case Study |
| 9 (RLIN) | 1523 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - India |
| 9 (RLIN) | 47019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | NEE |
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