Markstrat 3: The Strategic Marketing Simulation (Record no. 84669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642ngm a2200181 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1997 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538867597 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | MC0456 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Larrenche, Jean-Claude |
| 245 ## - TITLE STATEMENT | |
| Title | Markstrat 3: The Strategic Marketing Simulation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | South-Western College Publishing |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1.44 FD (2 Nos.) |
| 500 ## - GENERAL NOTE | |
| General note | M13613 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gatignon, Hubert |
| 890 ## - | |
| -- | Australia |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | 0.00 |
| -- | 0 |
| -- | 049 |
| -- | 0 |
| -- | 0.00 |
| -- | A |
| -- | 20020802 |
| -- | Himanshu Book Co. |
| -- | Reference |
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