Strategic Alliances for Global Competetiveness: Marketing Strategies for Growth (Record no. 85147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01033ngm a2200229 454500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151012143323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2001 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.16 MCP00248 |
| Item number | IGN |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Alliances for Global Competetiveness: Marketing Strategies for Growth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | IGNOU - Indira Gandhi National Open University |
| Date of publication, distribution, etc. | 2001-02 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 VCD |
| 306 ## - PLAYING TIME | |
| Playing time | Part 1 - 28:06 minutes & Part 2 - 23:40 minutes |
| 500 ## - GENERAL NOTE | |
| General note | [Duration: Part 1 - 28:06 mins, Part 2 - 23:40 mins.]<br/>Details the different strategies adopted in companies getting into alliances with each other for marketing products. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | General Management |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="mms://imnulibrary/mcp00248/MCP00248-1.asf">mms://imnulibrary/mcp00248/MCP00248-1.asf</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="mms://imnulibrary/mcp00248/MCP00248-2.asf">mms://imnulibrary/mcp00248/MCP00248-2.asf</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | CD/DVD |
| Call number prefix | MCP00248 |
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