HBR's 10 Must Reads: On Strategic Marketing (Record no. 90823)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01318nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160229132152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141017b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422189887 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | HAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harvard Business Review |
| 9 (RLIN) | 701 |
| 245 ## - TITLE STATEMENT | |
| Title | HBR's 10 Must Reads: On Strategic Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| Name of publisher, distributor, etc. | Harvard Business School Publishing Corporation |
| Place of publication, distribution, etc. | Boston |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 206p |
| 500 ## - GENERAL NOTE | |
| General note | Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla<br/>Branding in the digital age / by David C. Edelman<br/>Marketing myopia / by Theodore Levitt<br/>Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall<br/>The brand report card / by Kevin Lane Keller<br/>The female economy / by Michael J. Silverstein and Kate Sayre<br/>Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum<br/>Getting brand communities right / by Susan Fournier and Lara Lee<br/>The one number you need to grow / by Frederick F. Reichheld<br/>Ending the war between sales and marketing / by Philip Kotler, Neil Rackham and Suj Krishnaswamy. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Management |
| 9 (RLIN) | 205 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strategic Planning |
| 9 (RLIN) | 1849 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.872 |
| Call number suffix | HAR |
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