Marketing Strategy: Casebook (Record no. 91221)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180524120245.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141203b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107415010 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy: Casebook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 108p |
| 500 ## - GENERAL NOTE | |
| General note | An Accompanying Book of 'Marketing Strategy: A Life Cycle Approach' |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Economics |
| 9 (RLIN) | 28290 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edwards, Mark G. |
| Relator term | Editor |
| 9 (RLIN) | 28291 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Alvin |
| Relator term | Editor |
| 9 (RLIN) | 12818 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | MAR |
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