Strategic Integrated Marketing Communications (Record no. 91223)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01026nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150224112046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141129b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415822091 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Integrated Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 320p |
| 365 ## - TRADE PRICE | |
| Price note | UKP 29.00 |
| 500 ## - GENERAL NOTE | |
| General note | I. Introduction to IMC<br/>1. Overview of IMC<br/>2. Brands and IMC<br/>3. Companies and IMC<br/>Sect. II. Components of IMC<br/>4. Traditional advertising<br/>5. Traditional promotion<br/>6. New media and other IMC options<br/>7. Direct marketing and channels marketing<br/>Sect. III. IMC messages<br/>8. Message processing<br/>9. Creative execution<br/>Sect. IV. The IMC plan<br/>10. Planning considerations<br/>11. The IMC planning process<br/>12. Finalizing and implementing the IMC plan |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Communication in Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strategic Planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | PER |
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