Ubiquitous Marketing: Unwired Consumer Rewriting Rulebooks / 9th Simsr Global Maketing Conference (Record no. 92228)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507ngm a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180911155915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141228s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788170392897 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | MST00050 |
| 245 ## - TITLE STATEMENT | |
| Title | Ubiquitous Marketing: Unwired Consumer Rewriting Rulebooks / 9th Simsr Global Maketing Conference |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | Somaiya Publications Pvt. Ltd. |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 278p |
| 500 ## - GENERAL NOTE | |
| General note | Submitted by Prof. Aswini Awasthi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Staff Training Manual |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Call number prefix | MST00050 |
No items available.