Digital Marketing Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers and Students (Record no. 92796)

MARC details
000 -LEADER
fixed length control field 00657nam a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150527112230.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150323b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415716758
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number KAU
Classification number 658.872
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kaufman, Ira
245 ## - TITLE STATEMENT
Title Digital Marketing Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers and Students
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2015
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. London
300 ## - PHYSICAL DESCRIPTION
Extent 352p
365 ## - TRADE PRICE
Price note 23.00 (UKP)
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing - Management
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Information Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Horton, Chris
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Call number suffix KAU
Call number prefix 658.872

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