Brand Against the Machine: How to Build Your Brand (Record no. 99054)

MARC details
000 -LEADER
fixed length control field 00493 am a2200181 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150914143900.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150713b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118103524
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number MOR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morgan, John
245 ## - TITLE STATEMENT
Title Brand Against the Machine: How to Build Your Brand
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Wiley India Pvt. Ltd.
Date of publication, distribution, etc. 2011
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 210p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Brand name products
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Call number prefix 658.827
Call number suffix MOR

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