| 000 -LEADER |
|---|
| fixed length control field |
00493 am a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150914143900.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150713b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118103524 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
|
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morgan, John |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand Against the Machine: How to Build Your Brand |
| Statement of responsibility, etc. |
by John Morgan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Wiley India Pvt. Ltd. |
| Date of publication, distribution, etc. |
2011 |
| Place of publication, distribution, etc. |
New Delhi |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
210p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Call number prefix |
658.827 |
| Call number suffix |
MOR |
