Brand Against the Machine: How to Build Your Brand (Record no. 99054)

000 -LEADER
fixed length control field 00493 am a2200181 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150914143900.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150713b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118103524
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number MOR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morgan, John
245 ## - TITLE STATEMENT
Title Brand Against the Machine: How to Build Your Brand
Statement of responsibility, etc. by John Morgan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Wiley India Pvt. Ltd.
Date of publication, distribution, etc. 2011
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 210p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Brand name products
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Call number prefix 658.827
Call number suffix MOR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          General Institute of Management Institute of Management 2015-06-25 Kushal Books 329.30 2 658.827 MOR M0031045 2018-10-01 2018-08-31 445.00 2015-06-25 Book

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