Public Relations: The Basics (Record no. 99056)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02769aam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160206213321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160206b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415675833 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Ron |
| 9 (RLIN) | 1094 |
| 245 ## - TITLE STATEMENT | |
| Title | Public Relations: The Basics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2013 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 268p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Understanding Public Relations<br/>1. A First Look at Public Relations<br/>What Public Relations Is Not<br/>What Public Relations Is<br/>The Benefits of Public Relations<br/>The Publics of Public Relations<br/>How Organizations Use Public Relations<br/>Public Relations, Performance and Adaptation<br/>Public Relations, Image and Reputation<br/>Ethics and Professionalism<br/>2. Public Relations in Society<br/>Historical Antecedents of Public Relations<br/>Modern History of Public Relations<br/>Public Relations Today<br/>3. Types of Public Relations<br/>Strategic Counseling<br/>Consumer Relations<br/>Employee Relations<br/>Community Relations<br/>Relations with Special Publics<br/>Investor/​Donor Relations<br/>Public Affairs and Government Relations<br/>Special Events and Promotion<br/>Media Relations<br/>Crisis Communication<br/>4. Practicing Public Relations<br/>Writing Skills<br/>Research Techniques<br/>Communication Savvy<br/><br/>Part II: Public Relations Planning<br/>5. Public Relations Planning: Phase 1: Research<br/>Step 1: Analyzing the Situation<br/>Worksheet for Step 1 Analyze the Public Relations Situation<br/>Planning Example for Step 1<br/>Step 2: Analyzing the Organization<br/>Worksheet for Step 2 Analyze the Organization<br/>Planning Example for Step 2<br/>Step 3: Analyzing the Publics<br/>Worksheet for Step 3 Analyze Key Publics<br/>Planning Example for Step 3<br/>6. Public Relations Planning: Phase 2: Strategy<br/>Step 4: Establishing Coals and Objectives<br/>Worksheet for Step 4 Establish Goals and Objectives<br/>Planning Example for Step 4<br/>Step 5: Formulating Action and Response Strategies<br/>Worksheet for Step 5 Formulate Action and Response Strategies<br/>Planning Example for Step 5<br/>Step 6: Developing the Message Strategy<br/>Worksheet for Step 6 Develop the Message Strategy<br/>Planning Example for Step 6<br/>7. Public Relations Planning: Phase 3: Tactics<br/>Step 7 Selecting Communication Tactics<br/>Contents note continued: Worksheet for Step 7 Select Communication Tactics<br/>Planning Example for Step 7<br/>Step 8: Implementing the Strategic Plan<br/>Worksheet for Step 8 Implement the Strategic Plan<br/>Planning Example for Step 8<br/>8. Public Relations Planning: Phase 4: Evaluation<br/>Step 9 Evaluating the Strategic Plan<br/>Worksheet for Step 9 Evaluate the Strategic Plan<br/>Planning Example for Step 9<br/>Working the Plan<br/>Appendix: Careers in Public Relations<br/>Careers<br/>Education<br/>Job Search |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Public Relations |
| 9 (RLIN) | 1000 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 659.2 |
| Call number suffix | SMI |
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