Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 24953

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20180206131534.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 180206|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

• Personal name: Marketing Plan

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)82573: Swamy, R. K. 24833, R. K. Swamy / BBDO Guide to Market Planning Incorporating Media Coverage at the District Level, 1999