Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 49197

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20200630113301.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 200630|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

• Personal name: Branding (Marketing) - Corporate Image

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)120771: McDonald, Malcolm 20867, Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them, 2019