Entry Personal Name

Number of records used in: 3

001 - CONTROL NUMBER

• control field: 655

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20160115180349.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 160115|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

• Personal name: Branding (Marketing)

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)101083: Jansen, Jim 654, Understanding Sponsored Search: Core Elements of Keyword Advertising, 2011