Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 8042

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20161120144844.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 161120|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

• Personal name: Scott, David Meerman

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)104413: Scott, David Meerman, The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video and Viral Marketing to Reach Buyers Directly, 2015