Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 96828

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240123122827.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240123|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

• Personal name: Sales & Marketing Sales

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)133157: Haig, Matt, Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time, 2011