The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

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Material type: Text

TextPublication details: Routledge 2014 OxonDescription: 134pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 EVO (Browse shelf(Opens below))	Available		M0031218

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Previous	658.802 DAY Market Driven Strategy: Processes for Creating Value with a New Introduction	658.802 DIB The Marketing Planning Workbook: Effective Marketing for Marketing Managers	658.802 EGA Marketing Communications	658.802 EVO The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace	658.802 FAC Facets of Business Excellence in Marketing and Strategy	658.802 FAL Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage	658.802 FEI Winning Marketing Strategies	Next

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