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Applied Public Relations: Cases in Stakeholder Management

By: Contributor(s): Material type: TextTextSeries: Routledge Communication SeriesPublication details: Routledge 2015 New YorkEdition: 3rd edDescription: 258pISBN:
  • 9780415526593
Subject(s): DDC classification:
  • 659.2 RIC
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1. Applied Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships
2. Stakeholders: Employees
3. Stakeholders: Communities
4. Stakeholders: Consumers
5. Stakeholders: Media
6. Stakeholders: Investors
7. Stakeholders: Members and Volunteers
8. Stakeholders: Governments and Regulators
9. Stakeholders: Activists
10. Stakeholders: International Cultures

Appendix A: International Association of Business Communicators Code of Ethics
Appendix B: Public Relations Society of America Code of Ethics

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