Marketing Excellence 3: Award-winning Companies Reveal the Secrets of Their Success

By:

Burkitt, Hugh

Material type: Text

TextPublication details: Kogan Page Limited 2015 LondonDescription: 266pISBN:

9780749473792

Subject(s):

DDC classification:

658.8 BUR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 BUR (Browse shelf(Opens below))	Available		M0031477

Total holds: 0

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Previous	658.8 BUR Cases in Marketing Management	658.8 BUR Cross-Cultural Marketing	658.8 BUR Marketing Excellence: Winning Companies Reveal the Secrets of their Success	658.8 BUR Marketing Excellence 3: Award-winning Companies Reveal the Secrets of Their Success	658.8 BUR A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts	658.8 BUS The Business of Marketing	658.8 BUS The Markets Never Sleep: Global Insights for More Consistent Trading	Next

Introduction: The Marketing Society
1. Finding Consumer: Insight
2. Connecting with Customers
3. Communicating Brilliantly
4. Mobilising the Organisation
5. Building Powerful New Brands
6. Building Global Brands
7. Re-energising Long Established Brands
8. Marketing Sustainability
9. Marketing to Make a Difference

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