NICOM 2016 Inter-Disciplinary Issues for Empowering Trade, Industry and Society

Section I: Finance, Accounting, Banking and Insurance
1. Anomalies in Efficient Market Hypothesis and Emergence of Behavioral
Finance: A Literature Survey / Amandeep Kaur
2. An Empirical Study on Weak - Form of Market Efficiency of Selected Stock Markets / Ritesh Patel and Mitesh Patel
3. Are Indian Air Carriers Potential Bankruptcy Candidates? / Vivek Tyagi and Manipadma Datta
4. A Study - of Personal Financial Planning Process and Socio-Economic Decision-Making in Households / Sweety Shah, Amola Bhatt and Shahir Bhatt
5. An Investigation of Day-of-the-Week Effect: A Study / Nikunj Patel
6. Effect of the Macroeconomic Variables on Index Return: A Study with Respect to CNX 500 / Shantanu Mehta and Punita Rajpurohit
7. Impact of Research & Development Expenditure on Value Creation for Shareholders: A Study of Pharmaceutical Industry in India / Deepak Danak
8. Correlation of Firm’s Performance with Financial Ratios / Nirmal Chandrakant Soni and Shreya Biswas
9. Fraud and Forensic Accounting: An Indian Outlook / Ruchita Verma and Urvi Singh
10. Impact of Women Empowerment on Strategies of Financial Service Advertising / R. C. S. Rajpurohit and Ruchika Sharma
11. Measuring Performance of Banks in India using Data Envelopment Analysis / Chetan A. Jhaveri and Pallav Gupta
12. Volatility Forecasting and Market Efficiency of SRI Indices: An Empirical Study / Subrata Roy
13. Case Study: NSEL Scam: Where the Loopholes Lies? / Sunit Taunk, Nikunj Panchal and Vinod M. Lakhwani
14. Value Relevance of Contingent Liabilities: A Study of Pharmaceutical Industry in India / Punita Rajpurohit and Deepak Danak
15. A Study: Are Multi-Cap Funds Worth the Risk? / Parag Rijwani
16. A Study of Capital Asset Pricing Model (CAPM) on Indian Stocks / Abhishek Sachan
17. Comparative Analysis of Cash and Futures Market of India / Naresh
N. Poturaju, Vandana N. Poturaju and A. K. Asthana
18. New Priority Sector Classification: A Boost to Trade, Industry and Society in Challenging and Competitive Environment / Dhanyesh Prabhakaran Pillai
19. Sustainable Investment Choices in the Indian Finance Market: A Study of the Problems and Possibilities / Ria Sinha and Manipadma Datta

Section II: Marketing and Consumer Behaviour
20. An Empirical Investigation of Influences of Store Attributes on Patronage Behaviour of Retail Shoppers in Vadodara City of Gujarat State / Parag Sunil Shukla, Parimal H. Vyas and Madhusudan N. Pandya
21. Effect of Advertisement on Consumers Buying Behaviour towards Bathing Soap with Special Reference to Consumers in Kottayam District Kerala / Ajai Krishnan G. and M. Nandhini
22. Quality of Service Rendered by Selected Consumer Durables in Rural Market: An Empirical Study with Reference to Mangaluru District, Karnataka / Prakash H. S. and Mustiary Begum
23. Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping / Neha P. Mehta and Pawan Kumar Chugan
24. The Indian Consumer’s Perceived Value of Firm’s CSR Activities and its Impact on Purchase Behaviour / Pradnya Vishwas Chitrao, B.R. Londhe and Rahul Dhaigude
25. Attitude of the Customers Towards Online Banking and Its Implication on Customer Relationship Management in the Banks: An Exploratory Study / Soma Bose Biswas and Nidhi Singh
26. Young Consumers’ Intention to use Mobile Wallet Services: An Empirical Investigation using UTAUT Model / Vipul Patel
27. Study of Ecommerce Business in Japan and India with Specific Details about Rakuten Japan / Pooja Sardeshmukh, Akshaya Kumar Dash and Mattias Hallberg
28. Impact of Online Sales Promotion at Each Stage of Buyer Cycle Model: A Study Covering Frequent Online Buyers Working in MNCs in India / Kaushikkumar Patel and Tejas Shah
29. A Study on Identifying the Shift in Family Buying Structure in Relation to Children / Ankur Amin
30. Case Study: Is it All about Better Buying Experience? / Jaidev Poomath
31. Emerging Issues in the Marketing and Retailing of Horticultural Commodities in the Indian Market / Sujo Thomas and P.K. Sinha

Section III: Education, Ethics and Health Care
32. Building Skills for Tomorrow: Teach India – A Times of India Story / Litty Denis
33. Rift between Management Education and Industry Expectations: A Study / Madhuri Jha and Ekta Sharma
34. A Comparative Study on Perception of Ethics among the Business Management and Engineering & Science Students in Bhilwara-Rajasthan: A Study / J. Shanmugapriya and Sonu Chowdhury
35. Understanding Institutional Environment using Henry Murray’s Need Press Model: A Study / Siddhartha Saxena, Sanjana Srivastva and Sasmita Dash
36. Organisational Role Stress amongst Teaching and Non-Teaching Staff of B-Schools in Indore / Suyash Jhawar and Aditi Pandey
37. Learning Objectives of Communication Instruction in Professional Education / Monali Chatterjee
38. Role of Trade Liberalization in Development of Health Care Services within Developing Countries like India / Neha Shivani