Internet Marketing and E-Commerce

By:

Hanson, Ward A

Contributor(s):

Kalyanam, Kirthi

Material type: Text

TextPublication details: Cengage Learning India Private Limited 2007 DelhiDescription: 642pISBN:

9788131517123

Subject(s):

DDC classification:

658.872 HAN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 HAN (Browse shelf(Opens below))	Available		M0031840

Total holds: 0

1. Introduction
2. A digital world
3. Networks
4. Individuals online
5. Web business models
6. Online branding
7. Usability, credibility, and persuasion
8. Traffic building
9. Personalization
10. Creating commitment
11. Innovation and the net
12. Pricing in an online world
13. Internet retailing
14. Consumer channels
15. B2B e-commerce
16. Online research
17. Organizing for online marketing

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