Handbook of Culture and Consumer Behavior

Contributor(s):

Material type: Text

TextSeries: Frontiers of Culture and PsychologyPublication details: Oxford University Press 2015 New YorkDescription: 360pISBN:

9780199388523

Subject(s):

Consumer Behavior - Cross-cultural Studies

DDC classification:

658.8342 HAN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 HAN (Browse shelf(Opens below))	Available		M0031798

Total holds: 0

1.History of Culture and Consumer Behavior and Future Research Directions / Angela Y. Lee
pt. I Worldview, Knowledge Structure, and Emotion
2.Cultural Worldview and Cognition / Ryan P. Jacobson
3.Cultural Differences in Procedural Knowledge and Their Impact on Consumer Behavior / Robert S. Wyer, Jr.
4.Consumer Behavior, Culture, and Emotion / Tamara Sims
5.Categories of Cultural Variations / Minkyung Koo
pt. II Attitudes, Persuasion, and Response Biases
6.Culture and Persuasion / Nidhi Agrawal
7.The Effects of Self-Construal Fit on Motivation, Attitudes, and Charitable Giving / Tonya Williams Bradford
8.Response Biases in Cross-Cultural Measurement / Bert Weijters
pt. III Branding and Brand Relationships
9.Culture, Emotions, and Nation Equity / Prashant Saxena
10.Globalization and Exclusionary Responses to Foreign Brands / Chi-Yue Chiu
11.Culture and Branding / Michael J. Houston
Contents note continued: 12.Culture and Brand Relationships / Gulen Sarial-Abi
13.Culture and Brand Iconicity / Shirley Y. Y. Cheng
pt. IV Culture and Consumption
14.Culture and Materialism / Russell Belk
15.Culture, Self-Regulation, and Impulsive Consumption / Akshay Rao.

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