The Social Entrepreneur's Playbook: Pressure Test, Plan, Launch and Scale Your Social Enterprise

By:

MacMillan, Ian C

Contributor(s):

Thompson, James D

Material type: Text

TextPublication details: Wharton Digital Press 2013 PhiladelphiaDescription: 212pISBN:

9781613630327

Subject(s):

Social Entrepreneur

DDC classification:

658.022 MAC

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	658.022 MAC (Browse shelf(Opens below))	Available		M0031970

Total holds: 0

One From Possible to Plausible: Pressure Test Your Start-Up Idea
ch. 1 Articulate Your Targeted Problem and Substantiate Your Proposed Solution
ch. 2 Specify Performance Criteria
ch. 3 Define and Segment Your Target Population
ch. 4 Understand the Beneficiary Experience
ch. 5 Analyze the Most Competitive Alternative
ch. 6 Identify Operations Realities
ch. 7 Address the Inevitable Sociopolitics
ch. 8 Develop a Concept Statement
Phase Two From Plausible to Probable: Plan Your Social Enterprise
ch. 9 Frame and Scope the Venture
ch. 10 Specify Deliverables
ch. 11 Establish Assumptions and Checkpoints
Phase Three From Probable to Plannable: Launch and Scale Your Social Enterprise
ch. 12 Launch Your Enterprise
ch. 13 Manage the Upside and Downside
ch. 14 Scale Up Your Social Enterprise.

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