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Sales and Distribution Management: A Practice-Based Approach

By: Material type: TextTextPublication details: Vikas Publishing House Pvt. Ltd. 2016 NoidaDescription: 576pISBN:
  • 9789325994065
Subject(s): DDC classification:
  • 658.81 SIN
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Part A: Sales Management
1. An Introduction to Sales and Distribution Channel Management
2. Personal Selling
3. Sales Organization
4. Sales Technology
5. Sales Territory and Time Management
6. Sales Force Recruitment and Training
7. Sales Force Motivation and Compensation
8. Sales Force Productivity and Performance
9. Selling Ethics

Part B: Distribution Management
10. Sales-Marketing Interfaces
11. Distribution Channel Design
12. Distribution Channel Power and Relationships
13. Trade Loyalty Programmes
14. Channel Economics
15. Retailing

Part C: Cases in Sales and Distribution Management

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