Start Up: A Practice Based Guide For New Venture Creation

By:

Hill, Inge

Material type: Text

TextPublication details: Palgrave Macmillan 2015 New YorkDescription: 417pISBN:

9781137425836

Subject(s):

DDC classification:

658.11 HIL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	658.11 HIL (Browse shelf(Opens below))	Available		M0032542

Total holds: 0

1. Enterprise and individuals in society and economy
2. Personal career paths and motives to start an enterprise
3. Which idea is a business opportunity for you?
4. Scanning the environment - Researching the industry
5. Finding or creating a market?
6. Operational design and set up
7. Business modelling that fits
8. Legal issues and Governance
9. Where is the money?
10. Show me the money - Financial planning and pricing
11. Opportunity modelling
12. Business planning and Start-up - Launch
13. Marketing planning and implementation
14. Public Relations and sales
15. Getting up and running
16. Just started - Risky?

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