Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Peter C. Verhoef, Edwin Kooge and Natasha Walk
Material type:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Institute of Management | General | 658.83 VER (Browse shelf(Opens below)) | Available | M0032833 |
Total holds: 0
1. Big Data Challenges
2. Creating Value using Big Data Analytics
3. Data, Data Everywhere
4. How Big Data is Changing Analytics
5. Building Successful Big Data Capabilities
6. Every Business Has (Big) Data, Let’s Use them
7. Concluding Thoughts and Key-Learnings Point
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