Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Peter C. Verhoef, Edwin Kooge and Natasha Walk

By: Verhoef, Peter CContributor(s): Kooge, Edwin | Walk, NatashaMaterial type: TextTextPublication details: Oxon Routledge 2016Description: 316pISBN: 9781138837973Subject(s): Marketing - Data Processing | Consumer Profiling | Big DataDDC classification: 658.83
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.83 VER (Browse shelf(Opens below)) Available M0032833
Total holds: 0

1. Big Data Challenges
2. Creating Value using Big Data Analytics
3. Data, Data Everywhere
4. How Big Data is Changing Analytics
5. Building Successful Big Data Capabilities
6. Every Business Has (Big) Data, Let’s Use them
7. Concluding Thoughts and Key-Learnings Point

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