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Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Peter C. Verhoef, Edwin Kooge and Natasha Walk

By: Verhoef, Peter C.
Contributor(s): Kooge, Edwin | Walk, Natasha.
Material type: materialTypeLabelBookPublisher: Oxon Routledge 2016Description: 316p.ISBN: 9781138837973.Subject(s): Marketing - Data Processing | Consumer Profiling | Big DataDDC classification: 658.83
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.83 VER (Browse shelf) Available M0032833
Total holds: 0

1. Big Data Challenges
2. Creating Value using Big Data Analytics
3. Data, Data Everywhere
4. How Big Data is Changing Analytics
5. Building Successful Big Data Capabilities
6. Every Business Has (Big) Data, Let’s Use them
7. Concluding Thoughts and Key-Learnings Point

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