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Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Peter C. Verhoef, Edwin Kooge and Natasha Walk

By: Verhoef, Peter C Contributor(s): Kooge, Edwin | Walk, Natasha Material type: Text

TextPublication details: Oxon Routledge 2016Description: 316pISBN: 9781138837973Subject(s): Marketing - Data Processing | Consumer Profiling | Big DataDDC classification: 658.83

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Institute of Management	General	658.83 VER (Browse shelf(Opens below))	Available		M0032833

Total holds: 0

1. Big Data Challenges
2. Creating Value using Big Data Analytics
3. Data, Data Everywhere
4. How Big Data is Changing Analytics
5. Building Successful Big Data Capabilities
6. Every Business Has (Big) Data, Let’s Use them
7. Concluding Thoughts and Key-Learnings Point

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