Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Peter C. Verhoef, Edwin Kooge and Natasha Walk
By: Verhoef, Peter C
.
Contributor(s): Kooge, Edwin | Walk, Natasha.
Material type: 
BookPublisher: Oxon Routledge 2016Description: 316p.ISBN: 9781138837973.Subject(s): Marketing - Data Processing | Consumer Profiling | Big DataDDC classification: 658.83
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
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Institute of Management | General | 658.83 VER (Browse shelf) | Available | M0032833 |
Total holds: 0
1. Big Data Challenges
2. Creating Value using Big Data Analytics
3. Data, Data Everywhere
4. How Big Data is Changing Analytics
5. Building Successful Big Data Capabilities
6. Every Business Has (Big) Data, Let’s Use them
7. Concluding Thoughts and Key-Learnings Point
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