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Leading Digital Strategy: Driving Business Growth through Effective E-Commerce by Christopher Bones and James Hammersley

By: Bones, Christopher.
Contributor(s): Hammersley, James.
Material type: materialTypeLabelBookPublisher: London Kogan Page Limited 2015Description: 232p.ISBN: 9780749473099.Subject(s): Electronic Commerce | Internet Marketing | Strategic PlanningDDC classification: 658.8​72
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.8​72 BON (Browse shelf) Available M0032946
Total holds: 0

1. 21st-Century Markets
2. Identifying the E-commerce Opportunity
3. Putting Customers First
4. The New Marketing Model
5. The Business of E-commerce
6. The Growth Organization
7. Leadership in Change
8. Digital Leadership in Practice
9. The E-commerce Leadership Model

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