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The Visual Communications Book: Using Words, Drawings and Whiteboards to Sell Big Ideas

By: Material type: TextTextPublication details: Viva Books Private Limited 2017 New DelhiDescription: 95pISBN:
  • 9789386105059
Subject(s): DDC classification:
  • 658.45 EDW
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Part I: Custom Structures
1. Presenting System
2. Presenting Processes
3. Presenting Infographics

Part II: Generic Tools
4. Common Frameworks and Structures
5. Graphs
6. Visual Metaphors, Analogies and Similies
7. Visual Mechanisms
8. Coupling Mechanisms

Part III: Physical Considerations
9. Colours
10. Containers
11. Lines and Arrow
12. Emotions
13. Expressive Shapes
14. Using Physical Gaps
15. Anthropomorphisms
16. Images, Words and Names

Part IV: Vital Concepts
17. Conceptual Considerations
18. The Observer’s Share
19. Size
20. Proximity and Distance
21. Up/ Down and Left/ Right
22. Scale
23. Style
24. Order and Sequence
25. Representing Conceptual Gaps
26. Movement
27. Time
28. Similarity
29. Symmetry
30. Compare and Contrast
31. Information Density
32. Engaging Minds with Builds and Animation

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