Commercialization Secrets for Scientists and Engineers

By:

Szycher, Michael

Material type: Text

TextPublication details: CRC Press 2017 Boca RatonDescription: 536pISBN:

9781498730600

Subject(s):

DDC classification:

658.022 SZY

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	658.022 SZY (Browse shelf(Opens below))	Available		M0033555

Total holds: 0

Part I: Development on a Shoestring
1. Risk is a Four Letter Word
2. The Innovation Imperative
3. Development on a Shoestring
4. Funding a Knowledge-Intensive Product
5. SBIR/STTR Grants
6. Marketing and Marketing Research on a Shoestring
7. Establishing your Technical Team
8. Strategic Planning for Startups
9. Virtual Organization

Part II: Classical Initial Decisions
10. Make-versus-Buy decisions
11. Patenting versus Trade Secrets
12. Strategic Alliances
13. Deciding to be acquired

Part III: Product Launch
14. Pricing Lifestyle
15. Product Launch Risk Analysis
16. Commercializing Pharmaceutical Products
17. Launching Medical Device Products
18. Launching High-Tech Products

Part IV: Pathways to Profitability
19. Practical Methodology for Commercialization

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