Understanding Business in the Global Economy: A Multi Level Relationship Approach by Jonathan S. Swift

By: Swift, Jonathan SMaterial type: TextTextPublication details: London Macmillan Publishers Limited 2017Description: 350pISBN: 9780230241572Subject(s): International Business EnterprisesDDC classification: 658.049
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Part I: The Background to International Business
1. Why Nations Trade
2. The Development of International Trade

Part II: Relations at the National Level
3. Bilateral and Multilateral Relations
4. International Trade Law
5. International Banking and Finance

Part III: Relationships at the Corporate Level
6. The Internationalization of Business
7. Business-To-Business Relationship
8. Corporate Communications

Part IV: Relationships at the Individual Level
9. Personal Communication
10. Managing people in the Global Environment

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