Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Part I: Concepts and Techniques for Crafting and Executing Strategy
Section A: Introduction and Overview
1. What Is Strategy and Why Is It Important?
2. Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy

Section B: Core Concepts and Analytical Tools
3. Evaluating a Company's External Environment
4. Evaluating a Company's Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy
5. The Five Generic Competitive Strategies
6. Strengthening a Company's Competitive Position
7. Strategies for Competing in International Markets
8. Corporate Strategy
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy
10. Building an Organisation Capable of Good Strategy Execution
11. Managing Internal Operations
12. Corporate Culture and Leadership

Part II: Cases in Crafting and Executing Strategy
Section A: Crafting Strategy in Single-Business Companies
Case 1: Mystic Monk Coffee
Case 2: Costco Wholesale in 2012: Mission, Business Model and Strategy
Case 3: Harry Lindsol's Textbook decision: An Ebook or a Traditional College Textbook
Case 4: Sift Cupcake and Dessert Bar
Case 5: Under Armour – Challenging Nike in Sports Apparel
Case 6: lulumon athletica, Inc.
Case 7: Coach Inc. in 2012: It's Strategy in the “Accessible” Luxury Goods Market
Case 8: Tiffany's Little Blue Box: Does It Have Any Strategic Significance?
Case 9: Panera Bread Company in 2012 – Pursuing Growth in a Weak Economy
Case 10: Chipolte Mexican Grill in 2012: Can It Hit a Second Home Run?
Case 11: Netflix in 2012: Can It Recover from Its Strategy Missteps?
Case 12: Equal Exchange: Trading Fairly and Making a Profit
Case 13: Google's Strategy in 2012
Case 14: Apple Inc. in 2012: Can it Sustain its Growth and Defend against New Competitive Threats?
Case 15: The State Fair of Virginia
Case 16: Eastman Kodak in 2012: Will Its Post-Bankruptcy Strategy Be Successful?
Case 17: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger
Case 18: Tata Motors: Can It Become a Global Contender in the Automobile Industry?
Case 19: 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments

Section B: Crafting Strategy in Diversified Companies
Case 20: The Walt Disney Company: Its Diversification Strategy in 2012
Case 21: Kraft Foods Inc.: Will the Spinoff of Its North American Grocery Business Lead to Increased Shareholder Value?

Section C: Implementing and Executing Strategy
Case 22: Robin Hood
Case 23: Dilemma at Devil's Den
Case 24: Starbucks in 2012: Evolving into a Dynamic Global Organisation
Case 25: Herman Miller Inc. in 2012: An Ongoing Case of Reinvention and Renewal
Case 26: Henkel: Building a Winning Culture
Case 27: Bayonne Packaging, Inc.

Section D: Strategy, Ethics, and Social Responsibility
Case 28: Rhino Sales, Hunting, and Poaching in South Africa
Case 29: The Upper Big Branch Mine Disaster
Case 30: Frog's Leap Winery in 2011 – the Sustainability Agenda