Internet Marketing: A Practical Approach in The Indian Context

By:

Maity, Moutusy

Material type: Text

TextPublication details: Oxford University Press 2017 New DelhiDescription: 359pISBN:

9780199469550

Subject(s):

Marketing - Internet

DDC classification:

658.84 MAI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.84 MAI (Browse shelf(Opens below))	Available		M0033500

Total holds: 0

Introduction: The Adoption of Internet in India
2. Search Engine Optimization
3. Search Advertising
4. Display Advertising
5. Wed Analytics
6. Consumers Online
7. Social Media Marketing
8. Social Media Analytics: Structured Data
9. Social Media Analytics: Unstructured Data
10. Mobile Marketing
11. E-mail Marketing
12. Internet Marketing Strategy and Content Marketing
13. Looking Ahead

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