E-Marketing

By:

Strauss, Judy

Contributor(s):

Frost, Raymond

Material type: Text

TextPublication details: Routledge 2014 OxonEdition: 7th edDescription: 480pISBN:

9781138228429

Subject(s):

Internet Marketing

DDC classification:

658.872 STR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 STR (Browse shelf(Opens below))	Available		M0033727

Total holds: 0

Part I: E marketing context
1. Past, present, and future
2. Strategic e-marketing and performance metrics
3. The e-marketing plan

Part II: e marketing environment
4. Global e-marketing 3.0
5. Ethical and legal issues

Part III: e marketing research
6. E-marketing research
7. Consumer behavior online
8. Segmentation, targeting, differentiation, and positioning strategies

Part IV: e marketing management
9. Product : the online offer
10. Price : the online value
11. The internet for distribution
12. E-marketing communication : owned media
13. E-marketing communication : paid media
14. E-marketing communication : earned media
15. Customer relationship management

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