The Definitive Book of Branding

Contributor(s):

Kompella, Kartikeya [Editor]

Material type: Text

TextPublication details: Sage Publication Ltd. 2014 New DelhiDescription: 408pISBN:

9788132117735

Subject(s):

DDC classification:

658.827 DEF

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 DEF (Browse shelf(Opens below))	Available		M0033807

Total holds: 0

1. Building blocks
2. The essence of positioning / Al Ries
3. Creating meaningful brands : how brands evolve from labels on products to icons of meaning / Mark Batey
4. From niche to mainstream
5. The power of words and stories / John Simmons
6. All together now : the new and vital strategy of "community" / Douglas Atkin
7. What it really means to be a challenger in today's world / Adam Morgan
8. Building brand authenticity / Michael B. Beverland
9. The most important brand question : how does it make them feel? / Daryl Travis
10. Brands and innovation / Jean-Noel Kapferer
11. Branding with a cause / Kartikeya Kompella
12. Branding beyond marketing
13. Living the brand / Nicholas Ind
14. Employer brand management / Richard Mosley
15. Global branding : strategy, creativity, and leadership / Sicco van Gelder
16. Brand valuation : identifying and measuring the economic value creation of brands / Jan Lindemann
17. Together we stand
18. Co-branding / Tom Blackett
19. The guide to co-creation / Clare Fuller and Arunima Kapoor
20. Building brands on belief
21. What Chatterjee said : designing brands from the inside out / Patrick Hanlon
22. Passion brands: the extraordinary power of brand belief / Helen Edwards and Derek Day
23. Lovemarks in the age of now / Kevin Roberts

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