Social Media Marketing

By:

Tuten, Tracy L

Contributor(s):

Solomon, Michael R

Material type: Text

TextPublication details: Sage Publication India Pvt. Ltd. 2015 New DelhiEdition: 2nd edDescription: 306pISBN:

9789351509240

Subject(s):

Online social networks - Economic aspects

DDC classification:

658.872 TUT

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 TUT (Browse shelf(Opens below))	Available		M0034195

Total holds: 0

Part I. Foundations of social media marketing
1. The horizontal revolution
2. Social media marketing strategy
3. Social consumers
4. Network structure and group influence in social media
Part II. The four zones of social media
5. Social community
6. Social publishing
7. Social entertainment
8. Social commerce
Part III. Social media data management and measurement
9. Social media for consumer insight
10. Social media metrics.

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