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The Upstarts: Uber, Airbnb and the Battle for the New Silicon Valley

By: Material type: TextTextPublication details: Transworld Publishers Ltd. 2017 LondonDescription: 433pISBN:
  • 9780552172585
Subject(s): DDC classification:
  • 658.1144 STO
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Part I: Side projects.
1. The trough of sorrow: the early years of Airbnb
2. Jam sessions: the early years of Uber
3. The nonstarters: SeamlessWeb, Taxi Magic, Cabulous, Couch surfing, Zimride
4. The growth hacker: How Airbnb took off
5. Blood, sweat, and ramen: how Uber conquered San Francisco

Part II: Empire building.
6. The wartime CEO: Airbnb fights on two fronts
7. The playbook: Uber's expansion begins
8. Travis's law: The rise of ridesharing
9. Too big to regulate: Airbnb's fight in New York City

Part III: The trial of the upstarts.
10. God view: Uber's rough ride
11. Escape velocity: Fights and fables with Airbnb
12. Global mega-unicorn death match!: Uber versus the world.

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