Customer Relationship Management: Concepts and Technologies

By:

Buttle, Francis

Contributor(s):

Maklan, Stan

Material type: Text

TextPublication details: Routledge 2018 New YorkEdition: 3rd edDescription: 400pISBN:

9781138236813

Subject(s):

Customer relations - Management

DDC classification:

658.812 BUT

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.812 BUT (Browse shelf(Opens below))	Available		M0034370

Total holds: 0

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1. Introduction to CRM
2. Understanding relationships
3. Managing the customer lifecycle - customer acquisition
4. Managing the customer lifecycle - customer retention and development
5. Customer portfolio management
6. How to deliver customer-experienced value
7. Managing customer experience
8. Sales force automation
9. Marketing automation
10. Service automation
11. Developing and managing customer-related databases
12. Using customer-related data
13. Planning to succeed
14. Implementing CRM
15. The future

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