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Corporate Communication: Principles and Practice

By: Material type: TextTextPublication details: Sage Publications India Pvt. Ltd. 2018 New DelhiEdition: 2nd edDescription: 418pISBN:
  • 9789352806874
Subject(s): DDC classification:
  • 658.45 JET
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1.Understanding corporate communication
2.Media: dynamics and strategies
3.Corporate reputation management
4.Employee communication
5.Managing government relations
6.Writing for media and media relations
7.Corporate communication in brand promotion
8.Corporate social responsibility
9.Financial communication
10.Crises communication
11.Corporate communication research
12.Laws and ethics in corporate communication.

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