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Legends in Strategic Marketing: Rajan Varadarajan: Vol. 2 Strategic Marketing and Innovation by Rajan Varadarajan

By: Varadarajan, Rajan.
Contributor(s): Sheth, Jagdish N [Series Editor] | Hult, Tomas [Volume Editor].
Material type: materialTypeLabelBookPublisher: Thousand Oaks Sage Publication India Pvt. Ltd. 2018Description: 513p.ISBN: 9789352805952.Subject(s): Marketing | Strategic MarketingDDC classification: 658.802
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