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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing by Dave Chaffey and P. R. Smith

By: Chaffey, Dave.
Contributor(s): Smith, P. R.
Material type: materialTypeLabelBookPublisher: Oxon Routledge 2017Edition: 5th ed.Description: 660p.ISBN: 9781138494237.Subject(s): Internet MarketingDDC classification: 658.872
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.872 CHA (Browse shelf) Available M0034952
Total holds: 0

1. Introduction to digital marketing
2. Remix
3. Digital models
4. Digital customers
5. Social media marketing
6. Designing digital experiences
7. Traffic building
8. Customer lifecycle communications and crm
9. Managing digital marketing
10. Digital marketing plan

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