Sales Enablement: A Master Framework to Engage, Equip and Empower A World-Class Sales Force

By:

Matthews, Byron

Contributor(s):

Schenk, Tamara

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. 2018 New DelhiDescription: 234pISBN:

9788126577460

Subject(s):

Leadership - Selling - Customer Relations

DDC classification:

658.8102 MAT

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8102 MAT (Browse shelf(Opens below))	Available		M0035536

Total holds: 0

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Previous	658.81 ZIG Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional	658.81 ZOL The Complete Guide to Accelerating Sales Force Performance	658.8101 ALS Strategic Marketing: An Applied Perspective	658.8102 MAT Sales Enablement: A Master Framework to Engage, Equip and Empower A World-Class Sales Force	658.8102 MCL The Zero-Turnover Sales Force: How to Maximize Revenue by Keeping Your Sales Team Intact	658.8102 UPP Switch: Sales Transformation for Strategic Advantage	658.8102 VEN Managing Your Sales Force: A Motivational Approach	Next

Part I: Introduction
1. The Science of Selling
Part II: Laying the Foundation
2. The Many Facets of Sales Force Enablement
3. The Customer's Path
4. The Enablement Charter
Part III: Enablement Services
5. Content Services
6. Training Services
7. Coaching Services
8. Value Messaging: Creating Consistency for Maximum Impact
Part IV: The Inner Workings of Enablement
9. Formalized Collaboration
10. Integrated Enablement Technology
11. Enablement Operations
12. Measuring Results
Part V: Where to Go from Here
13. Enablement Maturity: Where Are You Now and What to Do About It
14. The Future of Selling Starts Now.

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