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The Business of Platforms: Strategy in the Age of Digital Competition, Innovation and Power by Michael A. Cusumano, Annabelle Gawer and David B. Yoffie

By: Cusumano, Michael A.
Contributor(s): Gawer, Annabelle | Yoffie, David B.
Material type: materialTypeLabelBookPublisher: New York Harper Business Publication 2019Description: 304p.ISBN: 9780062973474.Subject(s): Internet Marketing - Success in BusinessDDC classification: 658.872
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.872 CUS (Browse shelf) Available M0035709
Total holds: 0

1. Platform Thinking: Introduction
2. Winner Take All Or Most: More Than Network Effects
3. Strategy And Business Models: Innovation, Transaction, or Hybrid
4. Common Mistakes: Mispricing, Mistrust, Mistiming - and Hubris
5. Old Dogs And New Tricks: Build, Buy, or Belong to a Platform
6. Double-Edged Swords: Harness Platform Power, but Don't Abuse It
7. Looking Forward: Platforms and the Future

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