Social Media and Mobile Marketing: Includes Online Worksheets

By:

Bhatia, Puneet Singh

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. 2019 New DelhiDescription: 272pISBN:

9788126578078

Subject(s):

Social Media - Mobile Marketing

DDC classification:

658.872 BHA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 BHA (Browse shelf(Opens below))	Available		M0036281

Total holds: 0

Part I: Understanding Social Media Marketing
1. Social Media Marketing: Introduction to Key Concepts
2. Social Media Marketing: Understanding the Social Landscape
Part II: Executing Social Media Marketing
3. A Framework-Driven Approach to Social Media Marketing
4. A Framework-Driven Approach to Social Media Marketing
5. Social Media Marketing: Emerging Landscape and Trends
Part III: Social Media Marketing: The Road Ahead
Part IV Understanding Mobile Marketing
6. Mobile Marketing: Introduction to Key Concepts
7. Mobile Marketing: Understanding the Mobile Landscape
8. Mobile Marketing: Deploying the MOBILE Framework
9. Mobile Marketing: Key Execution Elements
10. Mobile Marketing: Emerging Landscape and Trends
Part VII: Social Media and Mobile Marketing Careers
11. Building a Career in Social Media and Mobile Marketing

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