Marketing Ethics Vol 1: Foundations of Marketing Ethics
Material type:
TextSeries: SAGE Library of MarketingPublication details: SAGE Publication India Pvt. Ltd. 2012 New DelhiDescription: 356pISBN: - 9781446208106
- 658.848 MAR
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Reference Book
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NIMA Knowledge Centre | 6th Floor Silence Zone | Reference | 658.848 MAR (Browse shelf(Opens below)) | Not For Loan | M0036176 |
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| 658.848 INT International Marketing Vol. - V | 658.848 INT International Marketing Vol. - VI | 658.848 KEE Global Marketing Management | 658.848 MAR Marketing Ethics Vol 1: Foundations of Marketing Ethics | 658.848 MAR Marketing Ethics Vol 2: Positive Marketing Ethics | 658.848 MAR Marketing Ethics Vol 3: Normative Marketing Ethics | 658.848 MAR Marketing Ethics Vol 4: Ethical issues in Marketing |
Volume I: Foundations Of Marketing Ethics
1. A Model for Ethics in Marketing
2. Business and Marketing Ethics as Professional Ethics: Concepts, Approaches and Typologies
3. Marketing Managers: Caught in the Middle
4. Would You Want Your Daughter to Marry a Marketing Man?
5. Nature and Scope of Marketing Ethics
6. A Contingency Framework for Understanding Ethical Decision Making in Marketing
7. Ethical and Legal Foundations of Relational Marketing Exchanges
8. A General Theory of Marketing Ethics
9. Fostering Ethical Marketing Decisions
10. The Growing Responsibilities of Marketing
11. The Dangers of Social Responsibility
12. Ethics in Marketing: Problems and Prospects
13. Marketing Ethics: A Review with Implications for Managers, Educators and Researchers
14. Research on Marketing Ethics: A Systematic Review of the Literature
15. The Depth Approach
16. What are the Social and Ethical Responsibilities of Marketing Executives?
17. Social Responsibility, Ethics and Marketing Strategy: Closing the Gap between Concept and Application
18. Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends
19. Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt's Research on Marketing Ethics
20. Some Thoughts on the Nature of Ethics in Marketing
21. Marketing Ethics-An Overview
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