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Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth

By: Contributor(s): Material type: TextTextPublication details: Kogan Page Limited 2019 LondonDescription: 227pISBN:
  • 9780749483722
Subject(s): DDC classification:
  • 004.068​4 BON
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 9th Floor Reading Zone General 004.068​4 BON (Browse shelf(Opens below)) Available M0036338
Total holds: 0

1. Building digital strategy that works
2. Why digital strategies fail and how to recognize failure
3. Levers for digital growth and how to use them
4. The importance of innovation in driving success
5. The dark side of digital
6. Emerging digital business models
7. The e-commerce system
8. Building a customer-centric culture
9. Making digital choices that differentiate success from failure
10. This is the business of transformation

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