Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth by Christopher Bones, James Hammersley and Nick Shaw

By: Bones, ChristopherContributor(s): Hammersley, James | Shaw, NickMaterial type: TextTextPublication details: London Kogan Page Limited 2019Description: 227pISBN: 9780749483722Subject(s): Business Networks - Computer Network ResourcesDDC classification: 004.068​4
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 004.068​4 BON (Browse shelf(Opens below)) Available M0036338
Total holds: 0

1. Building digital strategy that works
2. Why digital strategies fail and how to recognize failure
3. Levers for digital growth and how to use them
4. The importance of innovation in driving success
5. The dark side of digital
6. Emerging digital business models
7. The e-commerce system
8. Building a customer-centric culture
9. Making digital choices that differentiate success from failure
10. This is the business of transformation

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