Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth by Christopher Bones, James Hammersley and Nick Shaw
Material type:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Institute of Management | General | 004.0684 BON (Browse shelf(Opens below)) | Available | M0036338 |
Total holds: 0
1. Building digital strategy that works
2. Why digital strategies fail and how to recognize failure
3. Levers for digital growth and how to use them
4. The importance of innovation in driving success
5. The dark side of digital
6. Emerging digital business models
7. The e-commerce system
8. Building a customer-centric culture
9. Making digital choices that differentiate success from failure
10. This is the business of transformation
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