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Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth by Christopher Bones, James Hammersley and Nick Shaw

By: Bones, Christopher Contributor(s): Hammersley, James | Shaw, Nick Material type: Text

TextPublication details: London Kogan Page Limited 2019Description: 227pISBN: 9780749483722Subject(s): Business Networks - Computer Network ResourcesDDC classification: 004.0684

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Institute of Management	General	004.0684 BON (Browse shelf(Opens below))	Available		M0036338

Total holds: 0

1. Building digital strategy that works
2. Why digital strategies fail and how to recognize failure
3. Levers for digital growth and how to use them
4. The importance of innovation in driving success
5. The dark side of digital
6. Emerging digital business models
7. The e-commerce system
8. Building a customer-centric culture
9. Making digital choices that differentiate success from failure
10. This is the business of transformation

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