Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth
Material type:
- 9780749483722
- 004.0684 BON
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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NIMA Knowledge Centre | 9th Floor Reading Zone | General | 004.0684 BON (Browse shelf(Opens below)) | Available | M0036338 |
Total holds: 0
1. Building digital strategy that works
2. Why digital strategies fail and how to recognize failure
3. Levers for digital growth and how to use them
4. The importance of innovation in driving success
5. The dark side of digital
6. Emerging digital business models
7. The e-commerce system
8. Building a customer-centric culture
9. Making digital choices that differentiate success from failure
10. This is the business of transformation
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