The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

By:

Gil, Carlos

Material type: Text

TextPublication details: Kogan Page Limited 2020 LondonDescription: 226pISBN:

9780749497576

Subject(s):

Marketing - Technological innovations

DDC classification:

658.8 GIL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 GIL (Browse shelf(Opens below))	Available		M0036343

Total holds: 0

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Previous	658.8 GEN Neuromarketing for Dummies	658.8 GER Digital Storm: Fresh Business Strategies from The Electronic Marketplace	658.8 GER How to Sell What You Make: The Business of Marketing Crafts	658.8 GIL The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI	658.8 GLO Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms	658.8 GOD Permission Marketing: Turning Strangers into Friends and Friends into Customers	658.8 GOD This is Marketing You Can’t be Seen Until you Learn to See	Next

1. Marketing is dead
2. Stranded in a digital ocean
3. How to be savage AF – like Randy
4. Don’t be mad at Facebook; you just suck at marketing
5. Swipe right: sales and marketing is no different from finding your match on Tinde
6. Growth hacking your way to greatness
7. Marketing lessons from social media giants DJ Khaled and Kim Kardashian West
8. Transforming your advocates into the faces of your brand
9. Judgment day: the battle of AI versus humans
10. The power of personality and persuasion
11. Bringing it all together
12. The new frontier

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