Strategic Management of Technological Innovation

By:

Schilling, Melissa A

Material type: Text

TextPublication details: Tata McGraw Hill Education India Pvt. Ltd. 2020 New DelhiEdition: 6th edDescription: 365pISBN:

9789353168315

Subject(s):

Strategic Management

DDC classification:

658.575 SCH

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.575 SCH (Browse shelf(Opens below))	Available		C0000406

Total holds: 0

1. Introduction
PART I: Industry Dynamics of Technological Innovation
2. Sources of Innovation
3. Types and Patterns of Innovation
4. Standards Battles, Modularity, and Platform Competition
5. Timing of Entry
PART II: Formulating Technological Innovation Strategy
6. Defining the Organization’s Strategic Direction
7. Choosing Innovation Projects
8. Collaboration Strategies
9. Protecting Innovation
PART III: Implementing Technological Innovation Strategy
10. Organizing for Innovation
11. Managing the New Product Development Process
12. Managing New Product Development Teams
13. Crafting a Deployment Strategy

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