Brand Management: Principles and Practices

By:

Dutta, Kirti

Material type: Film

FilmPublication details: Oxford University Press 2012 New DelhiDescription: 1 CDISBN:

9780198069867

Subject(s):

Brand Name Products - Management

DDC classification:

MC1000

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
CD/DVD	NIMA Knowledge Centre	Reference	MC1000 (Browse shelf(Opens below))	Not For Loan		MC1000

Total holds: 0

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Includes:
Nearly 40 Videos
5 Presentations

Part I: Overview of Brand Management
1. Introduction to Branding
2. Creating a Brand
3. Understanding Organizational Culture for Successful Brand Management
Part II: Understanding and Measuring Brand Equity
4. Brand Equity
5. Researching for Brand Equity
6. Measuring Brand Equity

Part III: Understanding Consumers and Markets
7. Consumer Behaviour and Brand Buying Decisions
8. Brand Positioning

Part IV: Managing Brands
9. Branding and the Marketing Programme
10. E-branding -- Building the Brand Online
11. Branding and marketing communications

Part V: Building Resilient Brands
12. Brand strategies
13. Managing brand architecture
14. Brands over time
15. Brands in a borderless world

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