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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
Material type:
TextPublication details: London Nicholas Brealey Publishing 2006Description: 314pISBN: - 9781904838050
- 658.827095 CHA
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.827095 CHA (Browse shelf(Opens below)) | Available | M0043096 |
Total holds: 0
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| 658.827 ZAR The Handbook of Brand Management Scales | 658.82705 SUT Concentr8 | 658.8270941 DUG CoolBrands: An Insight into Some of Britain's Coolest Brands: 2007/2008 | 658.827095 CHA The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury | 658.827095 TEM Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market | 658.8270954 KAM Titan: Inside India's Most Successful Consumer Brand | 658.8270954 KAN Branding India: An Incredible Story |
Part I: How and Why
1. A Love affair with luxe
2. finding meaning in an LV Bag
Part II: What and where
3. japan: an insatiable yen
4. Hong long and taiwan: yin and yung
5. china: from mao suits to armani
6. south lorea: indebted to Luxury
7. Single- season sisters: singapore, mala;ysia, thailand, indonesia, and the philippines
8. India the next china
part III: Behind the cult
9. Hoe th cult is created
10.Advent of the genuine fakes
11. the future of luxury
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