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Consumer Behaviour by Martin M. Evans, Gordon Foxall and Ahmad Jamal

By: Evans, Martin M.
Contributor(s): Foxall, Gordon | Jamal, Ahmad.
Material type: materialTypeLabelBookPublisher: Chichester John Wiley & Sons, Inc. 2009Edition: 2nd ed.Description: 560p.ISBN: 9780470994658.Subject(s): Consumer - BehaviourDDC classification: 658.8342
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.8342 EVA (Browse shelf) Available M0043106
Total holds: 0

PART I: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR
1. Consumer Motives and Values.
2. Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception
3. Consumer Response to Marketing Actions: 2 Learning and Attitudes
4. Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement
5. Consumer Demographics
6. Consumer Psychographics
PART II: SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR
7. Social Group, Tribal and Household Buying Influences
8. Culture and Subculture
PART III: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR
9. New Product Buying
10. Repeat, Loyal and Relational Buying
11. Data-Based Consumer Behaviour
12. Consumer Misbehavior
13. Organizational Buying Behaviour

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