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Persuasive Signs: The Semiotics of Advertising
Material type:
TextPublication details: Walter De Gruyter 2002 BerlinDescription: 193pISBN: - 9783110173406
- 659.1014 BEA
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 659.1014 BEA (Browse shelf(Opens below)) | Available | M0043133 |
Total holds: 0
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| 659.1 WOL Getting the Most from Your Marketing Spend | 659.1 YOU Ogilvy on Advertising in the Digital Age | 659.1 ZYM The End of Advertising as We Know it | 659.1014 BEA Persuasive Signs: The Semiotics of Advertising | 659.1023 TIB Advertising | 659.1042 JHA The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society | 659.1042 MES Visual Persuasion: The Role of Images in Advertising |
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